We believe in dialogue, in intersecting lives, in getting people out of comfortable isolation.

In the future, we're planning on developing web content, short documentaries, and of course, more cards.

Whatever we do, we're here to burst your bubble.


Miguel is a filmmaker, photographer, and writer. Most of the questions came from his years of shooting documentaries and conducting interviews. The idea was born out of his frustration with small talk and shallow conversation. (Really, there's a limit to how much you can talk about the weather, work, and who's dating whom.) Originally, this was made for parents wanting to have better conversations with their kids at the dinner table, but it turned out it's a real universal predicament.

Miguel was born in Manila, moved to San Francisco to study film at the Academy of Art, worked in the film industry in Los Angeles as a camera assistant, directed a bunch of shorts that got in a bunch of festivals, moved back to Manila to direct commercials and docs in Southeast Asia, then for some odd reason, went on hiatus to move to Europe and study Media & Culture at the University of Amsterdam. He has now finished the program and is focused on bringing So Cards to life. He also finds it strange speaking in third person.